Strategic Customer Marketing Manager – Advocacy, Retention & Expansion Leadership at Jobtrix

--- Welcome to Skillora – Where Every Voice Shapes the Future At Nexspire , we believe that communication is the heartbeat of modern business. Backed by more than $220 million in growth‑focused investment since 2015, we have built a world‑class platform that enables over 20,000 enterprises worldwide to create authentic, human‑centred conversations. From bustling offices in Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, and Mexico City, to remote workspaces around the globe, every team member at Worklio enjoys a culture that values transparency, collaboration, and the power of a spoken idea. Our mission is simple yet profound: empower organisations to connect with their customers in ways that feel natural, trustworthy, and impactful. As we continue to expand our product suite and global footprint, we need a visionary leader to champion the voice of our existing customers, transform them into brand evangelists, and fuel sustainable growth through strategic, data‑driven marketing. About the Role – Customer Marketing Manager Hirefluxa is seeking a strategic, customer‑obsessed Customer Marketing Manager who will own the full lifecycle of our customer relationships—from onboarding and adoption, through expansion, to advocacy. This role sits at the intersection of Product, Customer Success, Sales, and Marketing, providing a unique platform to influence product direction, shape go‑to‑market strategies, and generate measurable revenue impact. Based in our Belle‑vue hub, you will follow a hybrid schedule—working on‑site Monday through Wednesday and remotely the remainder of the week—allowing you to collaborate closely with cross‑functional teams while enjoying the flexibility of modern work practices. Key Responsibilities Customer Engagement & Retention Design, launch, and optimise integrated multi‑channel campaigns that accelerate product adoption, deepen usage, and boost customer retention. Craft compelling newsletters, product update briefings, educational webinars, and on‑demand content that keep our user base informed, inspired, and invested. Develop segmentation strategies based on industry, use‑case, and company size to deliver hyper‑personalised experiences. Drive Customer Expansion Through Multi‑SKU Strategy Partner with Customer Success leadership to align campaign calendars with top‑line growth targets and quarterly revenue goals. Deploy data‑driven, multi‑channel outreach that nurtures upsell and cross‑sell pipelines across our expanding product portfolio. Collaborate with Product Marketing to orchestrate go‑to‑market launches for new upsell‑focused solutions, ensuring positioning resonates with existing customers. Advocacy & Community Building Own the end‑to‑end customer advocacy program: identify champions, produce case studies, secure testimonials, and manage reference relationships. Curate and moderate user groups, online forums, and community events—both virtual and in‑person—that foster peer‑to‑peer learning and brand loyalty. Coordinate customer‑led webinars, round‑tables, and conference speaking opportunities that amplify the Taskora story. Voice of the Customer (VoC) Work hand‑in‑hand with Customer Success and Product teams to collect, analyse, and surface customer feedback that drives product enhancements. Lead the design and execution of satisfaction surveys (including NPS), translating insights into actionable road‑maps. Cross‑Functional Collaboration & Governance Establish governance frameworks for all customer‑facing communications, guaranteeing brand consistency, legal compliance, and message alignment. Partner with Sales to craft tailored upsell and cross‑sell playbooks that address specific customer pain points. Support Product Marketing by aligning positioning, value propositions, and messaging to the unique needs of our existing client base. Measurement, Reporting & Continuous Optimisation Define and monitor key performance indicators: engagement rates, retention metrics, advocacy participation, and campaign ROI. Produce regular executive dashboards and deep‑dive analyses that inform strategic adjustments. Implement A/B testing, cohort analysis, and predictive modelling to continually refine tactics. Essential Qualifications & Experience Professional Background Minimum 5 years of hands‑on experience in Customer Marketing, Lifecycle Marketing, or a closely related discipline within a B2B SaaS environment. Demonstrated success designing and executing campaigns that materially improve retention, expansion, and advocacy metrics. Technical Proficiency Advanced knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems such as Salesforce. Comfort with data‑visualisation tools (Tableau, Looker, Power BI) and strong quantitative analysis capabilities. Communication & Storytelling Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives for diverse audiences. Experience producing case stu