Senior Content Strategist - IntelliScript (Remote)

What We Do Milliman IntelliScript is a group of a few hundred experts in fields ranging from actuarial science to information technology to clinical practice. Together, we develop and deploy category-defining, data-driven, software-as-a-service (SaaS) products for a broad spectrum of insurance, health IT and life sciences clients. We are a business unit within Milliman, Inc., a respected consultancy with offices around the world. Candidates who have their pick of jobs are drawn to IntelliScript's entrepreneurial and collaborative culture of innovation, excellence, exceptional customer service, balance, and transparency. Every single person has a voice in our company, and we challenge each other to push the outer limits of our full, diverse potential. And, we've shown sustained growth that ensures you'll have room to grow your skillset, responsibilities, and career. Our team is smart, down-to-earth, and ready to listen to your best ideas. We reward excellence and offer competitive compensation and benefits. Visit our LinkedIn page for a closer look at our company, and learn more about our cultural values here. Milliman invests in skills training and career development and gives all employees access to a variety of learning and mentoring opportunities. Our growing number of Milliman Employee Resource Groups (ERGs) are employee-led communities that influence policy decisions, develop future leaders, and amplify the voices of their constituents. We encourage our employees to give back to their varied professions, including leadership in professional organizations. Please visit our website to learn more about Milliman's commitments to our people, diversity and inclusion, social impact, and sustainability. What this position entails The Senior Content Strategist will be in the middle of all the action, driving brand engagement and demand generation through powerful storytelling. We are looking for someone with proven expertise in SEO, technical content, and contemporary content marketing practices within a SaaS or product marketing environment. This strategic and hands-on role is ideal for someone who understands the buyer journey, has strong writing and creative conceptualization skills, and thrives in cross-functional collaboration. The Senior Content Strategist will own the development and execution of comprehensive content plans, working closely with product, digital, and marketing teams to drive campaigns and thought leadership. What you will be doing • Lead the creation and implementation of content strategies that support demand generation, lead nurturing, and customer retention across channels like our website, email campaigns, social media, and webinars • Collaborate with product, sales, and marketing teams to identify content gaps, develop editorial calendars, and produce high-impact assets such as case studies, ebooks, blog series, and video scripts • Conduct audience research, SEO audits, and competitive analysis to inform content themes and optimize for search visibility and user engagement • Oversee content production workflows, editing for quality and consistency, and ensuring alignment with brand guidelines • Measure content performance using tools like Google Analytics, HubSpot, or SEMrush; iterate based on data to improve ROI and conversion rates • Conceptualize, write, and edit a variety of informational and creative content, including articles, presentations, brochures, white papers, video scripts, advertisements, infographics, and other marketing materials • Build strong relationships with subject matter experts, conduct interviews, and research topics and products to create engaging, evidence-based content • Promote IntelliScript's products and core competencies within Milliman • Serve as a key branding and messaging resource, representing the Marketing team across IntelliScript • Empower employees to adhere to IntelliScript brand guidelines and perform final peer reviews • Establish cross-functional partnerships with departments such as Operations, Analytics, Sales, and Product Management • Take initiative and ownership of tasks, managing projects to successful completion • Set and manage expectations, ensuring ample time for peer reviews • Help develop and enforce a style guide to define IntelliScript's voice and style • Audit and ensure correct use of brand standards and up-to-date product information in PowerPoint decks; maintain consistency and manage version control • Contribute directly to employer branding initiatives • Support the Marketing team with logistics for thought leadership webinars, speaking engagements, sponsored events, and other activities as needed • Participate in occasional travel for company and industry events • Perform other marketing duties as assigned What we need • 5-10+ years of relevant professional experience • Proven experience in B2B SaaS or product marketing environments, with an extensive portfolio of technical and SEO-optimized content across various me