Regional Go to Market Category Director

Location: Northridge - California, USA Additional Location: Stamford - Connecticut, USA Job Family: Sales Worker Type Reference: Regular - Permanent Pay Rate Type: Salary Career Level: P5 Job ID: R-51643-2026 Description & Requirements Introduction: A Career at HARMAN Lifestyle We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. • Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel • Unite your passion for audio innovation with high-tech product development • Create pitch-perfect, cutting-edge technology that elevates the listening experience About the Role The Regional Go-To-Market Owner plays a pivotal role in guiding product through its regional market introduction and driving global and SBU level strategic direction and initiatives into the Region related to product launches. This role is responsible for ensuring the strategic planning, execution, oversight, and success of new product launches in the respective region at HARMAN. This position serves as the regional center that will strategize, orchestrate, guide and compel collaboration with the regional Product, Marketing and Sales functions through the go-to-market process start to finish in concert with the Global Go-To-Market Category Owner for each launch. The role will be the voice of the region’s perspective in global GTM discussions and be accountable for translating global strategy into regional execution, guiding Marketing and Sales to deliver launches with consistency and excellence. The role will also embed GTM capability locally and act as the regional authority on go-to-market expertise. Your Team This position will report into the Global Go-To-Market Owner and will be an individual contributor. What You Will Do Go-To-Market Strategy • Lead the development and execution of the GTM strategy and processes for assigned region, ensuring alignment with enterprise-level strategic direction, including market positioning, pricing, and assortment planning. • Contribute GTM insights into regional and global strategic planning exercises, helping shape category-level “Where to Play” decisions and ensuring GTM plans support business and regional goals. • Own the development of regional budget allocation and tiering frameworks for product launches, recommending trade-offs and ensuring consistency with corporate priorities and global frameworks while tailoring to local realities. • Develop complete understanding of disparate strategies from all corners of the Triangle for the assigned category and act as the primary feedback loop for strategy refinement throughout the GTM triangle – while you do not own the strategy, you have a critical voice to ensure it is a good strategy. Do not hold back. • Drive collaboration between regional Marketing and Sales teams, ensuring a unified approach to launches, and act as a key link between the regional and the Global GTM team to secure alignment. • Coordinate deployment of GTM resources to priority launches, ensuring teams are equipped to deliver impact. • Leverage SBU and category expertise to aid in navigation of the GTM Triangle complexities to enable smooth collaboration across functions and geographies. • Own, drive and manage end to end process with the Product & Pitch Deck, shaping how the value proposition is articulated by bringing in consumer, market, and retail insights via strategic triangulation from the senior cohort teams. • Ensure the regional Sales perspective is fully represented in Category “How to Win” strategies, working alongside Marketing. • Manage and influence cross-functional regional teams (Product, Marketing, Sales) to guarantee all go-to-market projects are delivered in full and on-time. Regional Planning & Execution • Own regional execution of global category strategies, including product launches end-to-end while ensuring all launches are delivered on time, within scope, and with measurable impact. • Represent regional needs into the Global GTM Activation Plan Blueprint, ensuring regional requirements are addressed while working together with global counterparts. • Translate the global blueprint into regional activation plans, tailoring execution for local markets while maintaining global consistency. • Lead cross-functional planning with Marketing and Sales, ensuring activity plans are aligned and resourced. • Champion regional requirements for assets and campaigns, influencing global Marketing to secure the right support. • Facilitate the collaboration between regions, and the exchange of best practice so that great ideas can easily travel within Harman. • Aggregate product launch performance results regionally to derive learnings and identify and disseminate best practice. Capability Building • Deploy and embed the global go-to-market capability in the region, ensuring teams adopt Harman’s