Growth Strategist – National Products

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Consumer Growth Strategist – National Products is an individual contributor role responsible for accelerating audience growth, engagement, and monetization across USA TODAY Co.’s national product portfolio. This role is a key partner in identifying new opportunities for consumer revenue through the repurposing of national content. Reporting to the National Consumer Strategy Director, this role drives cross-functional initiatives that align editorial priorities, product development, and consumer revenue strategies. Leveraging data insights, lifecycle marketing, and experimentation, the Growth Strategist translates strategy into execution, optimizing consumer journeys, launching high-impact initiatives, and delivering measurable business results. This is an opportunity for a growth-minded strategist who thrives in a fast-paced, collaborative environment and is passionate about shaping the future of national content-based strategies. If you are a strategic thinker with a proven track record of success in executing B2C marketing initiatives, we invite you to be part of a team that is shaping the future of USA TODAY Co. Key Responsibilities: • Develop and execute consumer growth strategies across USA TODAY Co.’s national product portfolio, driving audience growth, engagement, and consumer revenue through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation. • Working directly with the National Consumer Strategy Director to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and revenue teams. • Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reach and monetization of national content. • Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding revenue impact into growth initiatives. • Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization. • Define, monitor, and analyze key performance indicators, including engagement, conversion, CPA, ROI, and B2C revenue metrics, and apply insights to continuously improve performance. • Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works. • Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results. • Stay current on media trends, audience behavior, and competitive dynamics to inform strategy and identify new growth opportunities. • Manage priorities and resources effectively to achieve team goals. Qualifications: • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. • 5+ years of experience in B2C marketing, brand management, or related roles. • Strong knowledge of consumer marketing and digital marketing trends. • Excellent strategic thinking and problem-solving skills, strong communication and interpersonal skills, and the ability to collaborate effectively with diverse teams. • Strong analytical skills and experience with data-driven decision-making. • Knowledge o