Groups, Meetings & Events Assistant Sales Manager

February 27, 2026

A Groups, Meetings & Events Assistant Sales Manage will ensure the effective coordination and administration of all group room bookings, as per the group reservations procedure.About the Role: Join us in creating unforgettable experiences! As a Groups, Meetings & Events Assistant Sales Manager, you’ll be the driving force behind building relationships and sourcing new leads resulting in converting groups, meetings and events enquiries into memorable bookings, maximizing hotel occupancy and revenue. Ensuring a high hospitality driven service and assist the Groups, Meetings & Events Sales Manager in supporting and building the team.What You’ll Do: Convert incoming mid-size and large enquiries into bookings and hit current and future sales targets  Maximize sales revenue by identifying and developing new business opportunities  Perform follow-up prospect calls to convert tentative business opportunities and handle turndowns professionally whilst looking for opportunities to provide solutions for business needs  Manage client requests and ensure seamless communication throughout the booking process  Lead on-site client inspections ensuring exceeded guest expectations  Maintain strong product knowledge and stay updated on market trends and needs  Develop and drive relationships with guests and all internal stakeholders  Proactively seek feedback from clients to continuously improve service  Develop and expand current existing account portfolio by focusing on driving repeat business  Set up and cross check offers and contracts  Create great and memorable guest experience before, during and after their stay  Work closely with the G,M&E sales Manager to ensure that the selling strategy for the hotel is in line with demand through effective diary and rate management  Ensure all departmental KPI’s are monitored & achieved.  Evaluate each group enquiry against the potential displacement of revenue using appropriate systems, tools and demand calendars  Support in draw up of budget and forecast and identify risks and opportunities  Participate in Business and Commercial Focus meetings  Assist to departmental meetings, team briefings and project work and support other team members  Train and coach the Team Members, trainees in collaboration with G,M&E Sales Manager.  Hold 1 to 1 meetings and annual Performance Development Reviews with G,M&E team members together with G,M&E Sales Manager You’ll Love this role if you:ü Thrive in a fast-paced, dynamic environment, able to manage multiple priorities and adapt to changeü Love using CRM systems (e.g., Delphi/Salesforce, OnQ)ü Have a proven track record in sales or event planning in hospitalityü Enjoy working with people and have top-notch communication skillsü Are always looking to learn and grow in your careerü Love to communicate in Dutch, English & French. Every other language is a plus.What’s in it for you:ü<span style="font:7.0pt "Times New Roman";mso-ansi-language:NL-BE;mso-bidi-font-family:Wingdings;mso-bidi-font-size:11.0pt;mso-fareast-font-family:Wingdings;mso-fareast-language:NL-BE;mso-list:Ignore;" lang="NL-BE"> Competitive salary and performance bonusesü Opportunities for continuous learning and professional developmentü A supportive team culture where everyone has a voiceü The huge benefit from the exclusive discounted rates in the Hilton worldwide network

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