Director of Public Relations

<p>Key Responsibilities</p><p>Strategic PR Planning and Execution</p><p>• Develop and execute strategic communication plans aligned with marketing objectives.</p><p>• Cultivate media relationships to boost brand awareness and visibility.</p><p>• Integrate PR strategy with marketing and commercial objectives.</p><p>• Lead public relations events and stakeholder engagement initiatives.</p><p>Media Relations and Communication Management</p><p>• Oversee creation of press releases, media kits, and promotional content.</p><p>• Manage relationships with media representatives and influencers.</p><p>• Monitor media coverage and adjust outreach strategies accordingly.</p><p>• Direct development of social media and digital PR content.</p><p>Stakeholder Engagement</p><p>• Align PR strategies with marketing and advertising campaigns.</p><p>• Build and maintain strong relationships with stakeholders and regulatory entities.</p><p>• Oversee and manage external PR agencies for measurable results.</p><p>Analytics and Strategy Optimisation</p><p>• Assess and report PR performance using data-driven insights.</p><p>• Present PR impact reports to senior management.</p><p>• Stay updated on industry trends and emerging best practices.</p><p>• Evaluate campaign performance using media reach and sentiment metrics.</p><p>5. Key Performance Indicators (KPIs)</p><p>• Increase in positive media mentions and brand visibility.</p><p>• Successful PR events and stakeholder engagement metrics.</p><p>• Effective crisis communication response time.</p><p>• Audience engagement and sentiment analysis performance.</p><p>• Integration of PR with unified marketing campaigns.</p><p>6. Key Interactions</p><p>Internal: The company and its vertical employees and departments.</p><p>External: Consultants, customers, industry peers, regulatory and statutory authorities.</p>