Director, Field Marketing, Americas

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description We have a great opportunity for a senior marketing professional to lead marketing and own programming across our America markets. The Field Marketing position acts as the trusted advisor and strategic partner to the regional sales team, working across internal marketing functions and third parties to drive the business. A strong candidate has a proven understanding of sales-focused marketing with experience in account-based and audience-centric marketing, as well as event management. They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceeding expectations through effective partnership, strategy, and execution. What You’ll Do: The Field Marketing Director will work closely with sales leaders, global peers, and report directly to the VP, Field Marketing and Global Events. You will have a team on the ground in all the key markets. You will craft and execute marketing plans in partnership with your stakeholders by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets. You will land and expand programs and support the broader marketing team by providing the ‘voice-of-the-field’ for constant improvement and innovation. You will leverage data to inform the strategy across inside sales, managed sales, and partner teams. It will require building and nurturing relationships with the European sales leadership to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve a range of targets. You will manage the end-to-end lead process in partnership with inside sales and marketing operations, constantly looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will oversee the European field marketing budget. This territory may require some planning for multiple-language translation. Who You Are & What Makes You Qualified: • 10+ years experience in B2B marketing with responsibility for account based marketing, managing in-person and virtual events, field marketing and partner marketing • Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise+ organizations. • Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third-parties that results in win/win scenarios. • Experience influencing and/or managing a min. 1MM marketing budget. • You have a strong analytical mindset with the desire to measure, analyze, act, and improve marketing programs. • Great communication, storytelling and presentation skills. Can demonstrate marketing leadership with sales leaders and customers. • A life-long learner who embraces a growth mindset. • Ability to be creative, innovative, and think outside the box. • Enjoy consensus building while making tough decisions on investments. • You have a run-through-a-brick-wall level of drive, passion, and desire for results. • Have an entrepreneurial spirit to build something from the ground-up. We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: • Lead a new category of enterprise software that we call Unified-CXM. • Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. • Create a culture of customer obsession, with trust, teamwork, and accountability. We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everythin