Customer Education Lifecycle Manager – Learner Journey Design, Engagement & Retention Strategy for Hirezen Academy

--- ```html About Workora – Shaping the Future of Visual Automation Hiretide is the leading visual platform that empowers anyone—developers, marketers, product teams, and business leaders—to design, build, and automate complex workflows, apps, and systems without writing a single line of code. Headquartered in the vibrant tech hub of Prague, Czech Republic, Taskzeno operates a truly global workforce spanning the United States, United Kingdom, Germany, France, Canada, India, Chile, and many more locations. Our mission is to democratize automation, accelerate digital transformation, and enable our customers to solve real‑world problems faster, smarter, and more creatively. At the heart of our ecosystem lies Giglithic Academy , a world‑class learning hub that guides our customers from first‑time users to power users and champions of the platform. As we continue to expand our community of learners, we are looking for a visionary professional who can architect a data‑driven, lifecycle‑focused education experience that fuels adoption, drives retention, and accelerates revenue growth. Role Overview – Customer Education Lifecycle Manager Talentra Academy is seeking an experienced Customer Education Lifecycle Manager to design, launch, and continuously optimize a comprehensive learner‑engagement strategy. This is a brand‑new, high‑impact role that offers the freedom to build processes from scratch, experiment with cutting‑edge automation, and shape the educational journey of thousands of users worldwide. The successful candidate will map the entire learner lifecycle, develop tech‑touch engagement campaigns, harness automation and analytics, and partner closely with product, content, and support teams to ensure every learner receives a personalized, outcome‑focused experience. Key Responsibilities Learner Journey Mapping & Optimization Analyze, blueprint, and continuously refine the end‑to‑end learner lifecycle—from initial sign‑up and onboarding, through activation, course completion, skill certification, and ongoing mastery. Identify critical engagement touchpoints and high‑risk drop‑off zones using quantitative data and qualitative feedback. Design modular, role‑based learning pathways that adapt to diverse skill levels, industry verticals, and individual objectives. Collaborate with the product and UX teams to embed learning moments directly within the Flexoraq platform. Engagement & Retention Strategy Development Conceptualize and launch tech‑touch campaigns (email, in‑app, push notifications, SMS) that guide learners toward milestones and celebrate achievements. Create triggered messaging sequences that deliver timely nudges, reminders, and encouragement based on real‑time learner behavior. Leverage sophisticated segmentation and personalization to tailor content, recommendations, and offers for each learner cohort. Run hypothesis‑driven experiments (A/B, multivariate) to measure impact on activation time, completion rates, and long‑term retention. Automation & Data‑Driven Personalization Build scalable automation workflows using Jobspirex’s integration platform alongside third‑party tools such as Customer.io, HubSpot, or Braze. Develop dynamic email templates, nurture tracks, and lifecycle automations that react to learner actions and data signals. Implement real‑time data pipelines that feed behavioral metrics into personalization engines, ensuring each interaction feels custom‑crafted. Document, maintain, and continuously improve the automation architecture to support rapid scaling. Analytics, Measurement & Continuous Improvement Define a comprehensive KPI framework—including activation time, course completion %, net promoter score (NPS), churn risk, and revenue‑impact metrics. Utilize analytics platforms such as Google Analytics, Mixpanel, and internal dashboards to surface actionable insights. Produce regular performance reports for leadership, highlighting wins, opportunities, and data‑backed recommendations. Establish a culture of experimentation, where data informs every strategic decision and learning loop is closed quickly. LMS & Learning Experience Optimization Partner with the content creation team to align curriculum design with learner behavior insights and platform capabilities. Explore advanced features of Thinkific (or comparable LMS) to enhance interactivity, gamification, and community engagement. Recommend and implement UI/UX enhancements that reduce friction and boost learner satisfaction. Essential Qualifications Minimum 3 years of proven experience in learner or customer journey mapping, with a strong focus on engagement, activation, and retention. Demonstrated expertise in segmentation, personalization, and lifecycle marketing strategy. Hands‑on proficiency with email marketing automation tools (e.g., Customer.io, HubSpot, Braze) and the ability to build complex workflows. Fluent English communication skills—both written and spoken—to craft compelling copy and present insights to global