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Train retail teams to confidently showcase adidas products and technologies, leveling up their selling capabilities
Deliver in-depth product education to specialty retail stores on a regular cadence, including confidently speaking to competitor offerings and how adidas products compare
Develop high-quality training tools and video content, including writing scripts for the broader adidas field team and digital learning platforms
Build strong relationships with retail accounts, driving product knowledge, engagement, and sales performance
Gather and share insights from retail activations to improve training strategies and resources, and to inform future season sell-in opportunities
Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies
Increase sell-through of adidas running products by promoting both on-site and digitally, while educating customers
Requirements
3+ years of experience in product education, retail training or related field
Deep understanding of and passion for running and the running community and a genuine enthusiasm for adidas and the sport
Comfortable on camera both presenting to accounts and/or participating in content productions
Strong understanding of retail environments, sales processes, and customer engagement
Exceptional presentation, communication and content creation skills
Highly organized, with the ability to manage multiple accounts and responsibilities effectively
Ability to collaborate with cross-functional partners on both the brand and agency teams
Passion for the adidas brand and a commitment to inspiring others through education
