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Build strong relationships with local running clubs, businesses, and specialty stores to position adidas as a trusted partner within the running community.
Plan, execute, and host community events, activations, and demo sessions that highlight adidas products and foster direct, authentic engagement with local runners.
Introduce and educate runners on adidas products, encouraging trials to showcase performance and innovation.
Partner with local specialty stores to align activations with retail objectives, driving foot traffic and fostering long-term purchasing behaviors.
Represent adidas at community events, promoting the brand authentically and building trust within the running community.
Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies.
Requirements
Deep understanding of the running community and a genuine enthusiasm for adidas and the sport.
Strong attention to detail, extremely reliable and capable of troubleshooting to bring things to life.
Past relevant, sports & lifestyle brand, event and community activation experience (minimum 5 -8 years).
Excellent interpersonal and presentation skills, with the ability to inspire, engage and communicate with audiences.
Ability to collaborate with cross-functional partners on both the brand and agency teams.
A team-player mentality, motivated to seek out opportunities to collaborate with the running community.
Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.
Ability to understand, track and be accountable to agency and adidas goals and objectives.
