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Conduct research on target accounts, industries/sectors, and competitors to inform strategy and messaging.
Regularly analyze 1st and 3rd party data from available sources to provide insights to business and sales teams regarding trends, ongoing and new opportunities, and areas for improvement.
Provide actionable insights and recommendations to enhance marketing effectiveness and ROI.
Work with Insights & Growth team to leverage new enterprise tools.
Partner with Sales to foster alignment and accountability between teams before, during, and after campaign launch.
Work with sales and business leaders to align ABM/OBM initiatives with business objectives and account plans.
Serve as a marketing point of contact for ABM/OBM campaigns, ensuring seamless communication and coordination between teams.
Execute multi-channel ABM programs tailored to key accounts, industry/sectors, and domains.
Requirements
Bachelor’s degree in marketing, business, or related field
4+ years of experience leading ABM campaign strategy and execution in B2B organizations
3+ years of experience utilizing marketing automation, CRM, and ABM/OBM platforms and insights tools to identify, segment, and analyze target audiences and opportunities
3+ years of experience mapping and optimizing buyer journeys and working with marketers to define and target ideal customer profiles (ICP)
Strong project management and organizational skills
Excellent communication, collaboration, and stakeholder management abilities
Analytical mindset with the ability to interpret data and generate actionable insights
Ability to work in a fast-paced, highly matrixed team environment
